Audiences are a powerful way to create targeted groups of constituents. Think of it as a google search for your constituent database. Here is how you use audiences: start off by deciding what criteria to search for, such as everyone in zip code 20902, then add that criteria to the audience. Once you have saved the audience, you can view all the users matched by the audience, export the audience for a mail merge, or send an email to the audience. Audiences are tied closely to user profiles. User profile data is typically a mix of data you import into emanager such as email, mailing addresses, or names, and data collected by emanager from constituents through surveys and correspondence. Let's look at a quick example with 3 users and a single choice field named favorite football team that has 2 options: Redskins or Cowboys Larry has picked Redskins Moe has picked Cowboys Curly isn't a football fan and hasn't picked a team. With audiences you can decide if you want to target Redskin fans, Cowboys fans, football fans, or non-football fans. |
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Constituents >
Audiences |